The Brand Structure
The three major components within the city are clearly differentiated through colors.
With distinctive colors, a clear visual identity system is constructed and is consistent as a whole, while each component can be easily identified and is self-contained.
Placed under each of the three major components are the thousands of identities representing the different functionalities of the city: (Selected works are shown due to a limited space.)
Logo seals are specially designed for the lockups featuring the World Heritage seal: The inclusion of English promotes recognition on a global scale.