CENTURY

A Story of 100 Years

Campaign created to celebrate the 100th birthday of the Coke Bottle and promote the brand in the year 2015.
Content
The Coke Bottle
The Final Artwork
On the Hold
Off the Touch
Along the View
In the Grab
Selected Awards
Team
Zihan Chen
Creative Director
Art Director
Graphic Designer
This is an individual project.
Type
Advertising
Marketing Design
Print Design
The Coke Bottle
The bottle was minimized to a degree that is consistent with the Coca-Cola ribbon while still owning its distinctive visuals.
In preparation for the final artwork, the coke bottle was re-created graphically based on its unique form.
The Final Artwork
The main poster was made to illustrate the invisible history of the coke bottle embodied in its visible contour.
Nature: the greatest storyteller.
A beautiful analogy was made in between the bottles and the mountain ridges, connecting the brand to the calmness and purity of nature, ultimately revealing the values of the brand.
Different shades of red fade towards the background, conveying a distinct sense of depth and portraying the passage of time in space.
The minimal form enables the design to be adapted to places without losing its integrity.
On the Hold
Tickets: Coca-Cola Museum
Off the Touch
Vending Machine UI
Along the View
Magazine Cover
In the Grab
Limited Edition Cans
Selected Awards
Nominated in the Coca-Cola Design Awards, <century> was exhibited & awarded globally.
Graphis Poster Annual
Awarded | New York | 2018
Ecuador Poster Bienal
Awarded | Quito | 2018
iF Design Award
Awarded | Hannover | 2018
Creative International Award
Awarded | Louisville | 2017
Red Dot Award
Awarded | Berlin | 2017
Graphis New Talent Annual
Awarded | New York | 2017
The One Show
Awarded | New York | 2017
World Illustration Awards
Nominated | London | 2017
Coca-Cola Design Award
Nominated | Shanghai | 2015
Graphis Poster Annual
Awarded | New York | 2018
Ecuador Poster Bienal
Awarded | Quito | 2018
iF Design Award
Awarded | Hannover | 2018
Creative International Award
Awarded | Louisville | 2017
Graphis New Talent Annual
Awarded | New York | 2017
Red Dot Award
Awarded | Berlin | 2017
The One Show
Awarded | New York | 2017
World Illustration Awards
Nominated | London | 2017
Third-party trademarks mentioned on this website are the property of their respective owners. Century is an advertising campaign consists of multiple posters and applications presented in the Coca-Cola Design Awards: Not all posters and applications are presented on this webpage. Selected awards are shown. © 2019 Zihan Chen